Why is it that many people today associate the smell of bleach and ammonia with cleanliness? Could it be the slick ads that show children playing in a bleached environment? Could it be the visual deception of surfaces turning white when bleached? Or, could it be the manufacturer's of these products that lead you to believe that non toxic cleaning is just not as effective? Whatever the reason, here is one simple TRUTH that will change the way you think about non-toxic cleaning: Plain water can lift many stains.